Customer Persona A customer persona is a fictional profile created by marketers that represents the ideal customer for a business. In this post, we will understand how we can use Artificial Intelligence such as ChatGPT to create a customer persona for Black Hills Energy (BHE). Information needed: First I will ask ChatGPT what information it … Read more

Amber Layton Customer Persona A customer persona is a fictional profile created by marketers that represents the ideal customer for a business. In this post, we will understand how we can use Artificial Intelligence such as ChatGPT to create a customer persona for Black Hills Federal Credit Union (BHFCU). Information needed: First I will ask … Read more

Electricity is something most households depend on every day, but customers may not think much about their energy provider until their bill increases, an outage occurs, or they need assistance with their account. For Black Hills Energy, understanding what residential customers value and what concerns them can help the company communicate more effectively and provide … Read more

Buying a first home is an exciting milestone, but it can also be overwhelming. First-time homebuyers have to navigate mortgage rates, down payments, credit requirements, closing costs, and many other financial decisions they may have never encountered before. For Black Hills Federal Credit Union (BHFCU), understanding the needs and concerns of these customers can help … Read more